Telkom will launch ‘mzalendo’ a service to compete with the popular “simu ya jamii” that offers by-the-second calls, without the need of a scratch card or line. Simu ya Jamii has already spawned thousand of clones that are now found on every street corner, kiosk, on bicycles, hand carts, and now Mzalendo which will be like a phone booth for making mobile calls.
these are the last kicks from a dying horse . they are now playing catch-up in areas where they should have been the runaway leaders they have also invested a lot in TV ads and newspapers ads