Inchcape Kenya, the official distributor of Land Rover, Jaguar and BMW has launched the Land Rover Defender 90 to the Kenyan market. The Land Rover brand is synonymous with Africa and safaris and has found a variety of uses in homes, companies and governments where it is known for handling rough terrain, offering comfort, and being a long-lasting vehicle.
The new Defender 90 is a capable, short wheelbase, all-wheel drive (AWD) vehicle, capable of seating 6, and is the first Defender model to receive over-the-air software updates. It is available in four models; the Defender S (standard), X-Dynamic, First Edition and its top range Defender X. Some features on the vehicles include a 10” touchscreen with Apple CarPlay and Android Auto, local navigation, 3D surround cameras, air suspension, and a folding fabric sunroof.
Buyers can pick their Defender from four accessory pack options. They can set up the vehicle further to handle off-road driving even better with options like a raised air intake, a lightweight roof rack, an air compressor for inflating tyres/ mattresses and side-mounted gear carriers.
The Defender 90 is available in four engine options– two diesel and two petrol. Also, the Jaguar Land Rover group has also committed to go fully electric in the year 2025.
Inchcape is a London-listed group that retails vehicles in 34 markets. They launched in Kenya in 2018 and this is now their second-largest market in Africa, after Ethiopia where they also sell Toyota models.
The Chief Guest at the launch was the UK High Commissioner to Kenya, Jane Marriot who said that vehicles were among her country’s top 5 exports to Kenya, amounting to £31.5 million last year.
The Defender 90 launch comes after Inchcape introduced the Defender 110 in Kenya in August 2020. It sold well after Kenyans got a chance to test drive the models and attracted a young buyer segment. Pricing for the Defender 90 starts at Kshs 17 million. Motorists are invited to Inchcape to make enquiries on servicing, training on vehicle features and a chance to test-drive the different Defender models.