Stanbic Bank Kenya has appointed Brigid Kosgei, the world record-holder in the women’s marathon, as the brand ambassador for “It can Be”, making her the face of the campaign in the country. The bank will work with her on her passions of education and community development while also advising her on wealth management and entrepreneurship.
The 27- year-old is the two-time winner of the London and Chicago marathons. She is the current holder of the women’s marathon world record, a time of 2 hours, 14 minutes, and 4 seconds which she set at the Chicago Marathon in 2019, smashing the previous record time of Britain’s Paula Radcliffe that had stood for sixteen years, by an astounding one minute and 24 seconds.
For all the acclamation and adulation that Kenyan track athletes receive, especially during the Olympic games, this is a rare event as Kosgei is one of the few female athletes in the country to land a major partnership deal and with a top brand – Stanbic is the largest bank group in Africa. Other smaller deals in the past went to Pamela Jelimo with Milo and Edna Kiplagat with Bank of Africa.
At the announcement event for the partnership, Kosgei, who hails from Kapsait in Elgeyo Marakwet county, spoke of the hardships she has overcome from being unable to finish her schooling, missing her first flight and other steps she has stumbled on in her life’s journey. Then, when she started in marathons, with encouragement and guidance from her coach, on how she improved her times racing Porto, Milan, then Lisbon and on to Chicago. She also spoke of her training for the Tokyo Olympics that was postponed from 2020 due to Covid-19, and which she plans to be ready for, once the event dates are confirmed.