Digital Newspapers boost during Covid

At the end of May 2020 digital copies of leading newspapers were availed to Kenyans through a partnership with Safaricom.

The newspapers are the Standard and the Nairobian from the Standard Group and the Daily Nation and the Business Daily from the Nation Media Group. The digital copies all cost Kshs 20 each, which is about 1/3 of the street prices of Kshs 50 and Kshs 60 for the print newspaper copies.

This comes at a time of declining readership, and declining advertising for newspapers and in recent months both the media groups have issued profit warnings – the Standard for 2019 and the Nation for 2020. During the Coronavirus outbreak, there have been readers who have stopped buying and reading print newspapers for fear of contracting the virus, despite newspapers running advertisements about the safety and hygiene of their printing and distribution processes. Safaricom is powering this initiative as a Covid-19 response and the digital newspapers are available for a period of two months.

The digital newspapers are very easy to buy with the payment deducted from a user’s airtime, not from M-Pesa. Sign-up requires no cumbersome registration and there is no app to download. One also has to be on Safaricom data to download it, not Wi-Fi, though the download does not consume data, and the purchased copies are available to read for 7 days.

Whether this will accelerate a more permanent shift in readership will be seen after the period ends in the second half of the year. Local media houses have tried for many years to get readers to pay for online subscriptions without much success.

Early in the Covid-19 period, full PDF copies of newspapers would circulate on WhatsApp, but these seem to have stopped since a crackdown was initiated. This is also a period of increasing political activity and a key tool of propaganda is the use of doctored government documents and fake newspaper covers to mislead online readers – so having actual digital copies is a welcome tool to verify which are with the fake covers.

There is also another Nairobi newspaper that is completely free – both online and in print. The People Daily that is handed out to motorists and also distributed to a smaller clientele around the country. The packaging of the newspaper during Corona is indicative that costs may not be an issue at this paper.

*Get the digital newspapers from Safaricom.com  under “discover” then “newspapers” or by dialing *550#.

EDIT: On June 22, Radio Africa and Mediamax joined the partnership, availing their The Star and People Daily newspapers for Kshs 10 per issue.

EDIT: On July 1, the Nation Media Group announced a “change its business model from print advertising and physical reader copy to digital advertising, ePaper subscription and content-driven reader revenue.” This was accompanied by a reduction of workforce effective July 3, 2020 and salary reductions, of, in some cases, 40%.