Baraza Media Lab launch

This week saw the launch of the Baraza Media Lab in Nairobi as part of an initiative to foster more collaboration towards a better future for journalists and media to tell their stories.

The Baraza Lab is a $1 million investment that is supported by the Luminate Group which is a spinoff of the governance and citizen engagements funded by the Omidyar Network. Ory Okolloh, the Managing Director, Africa for Luminate said that different media organizations were dealing with their industry problems in their own silos. The new Baraza lab, which is being run in collaboration with Mettā Nairobi, is a place where like-minded creatives could meet, share, and collaborate on the future of media.

At the launch, it was said that no industry has been as disrupted by technology as much as the media, whose business models have been eroded by new advertising platforms. This is also a time when propaganda and fake news divides societies and where personalities had more followers than countries. Yet media remains a necessary arm of inclusive and democratic societies, and organizations such as AmaBhungane and Africa Uncensored were cited as two entities that had done a great deal to expose corruption issues in South Africa and Kenya, respectively.

Media coach and “recovering” journalist Uduak Amimo, who was the keynote speaker at the launch, spoke about the revelations and opportunities brought on by new media in the last few years. As an example of collaboration, she said that the data dumps by Wikileaks had not made much sense until the organization partnered with traditional media houses. But the opportunities for media had been hampered by a focus on profits over purpose, media that shared messages that they had not checked or analyzed, pay discrimination and tolerance of harassment among other factors.

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