I was not able to attend last week’s Tandaa – the first content conference hosted by the Kenya ICT Board, but have been noting what was said, and for other absentees, here’s a recap:
Rombo asks where were the bloggers? Multiple speakers acknowledged the important role Kenyan bloggers now play in generating and distributing Kenyan content. and later the (Kenya) ICT board has set aside US$4 million to be disbursed over the next four years to fund feasible Kenya content generation projects.
Another nice recap from Kipkemoi who notes It is heartening that many website owners are earning good money from e-commerce… points that came out:
– There is a market for local content.
– The pay for registration model for portals and content sites isn’t feasible at the moment.
– Monetizing mobile content provision is easier. (because mobile users are used to paying for services)
– Government registration need to be streamlined, too many vague licences
From Brighter Monday – numbers don’t lie – While we continue to complain that there is no ecommerce in Kenya, this company realized a turnover of $2 million in 2007. Now that was eye opening. Well from my analysis I know this takes hard work. To prove this, they have about 8000 inbound links! And they are leaping of the fruits. (Anyone who was there can please confirm my figures in article’s comments on this below);
– I was also impressed by (kenyanpoet.blogspot.com); I think she depicts a good example of successful blogging. A snapshot of her traffic analysis showed that 42% of traffic came from referral links, 40% from search engines, 16% was direct traffic while 4% was in ‘others’
The Mars Group Kenya blog voiced the questions that I’m sure many attendees had in mind i.e. where’s the money? – I am a large local content generator and run a Kenyan governance and transparency web portal with 19 thematic sub-domains containing over 1 and a half million terabytes of local content including digitized government and official reports on the national budget, government, state corporations and good governance. The site also features original multi-media resources including online news content generated by a team of 17 Kenyans all below the age of 30….In its first year of operation it got over 20 million hits, registered over 7,000 subscribers and webcast live international events including the November 5th election victory of Barack Obama from the US Ambassador’s Residence from http://marstv.marsgroupkenya.org .The site is regularly cited as an authority by local and international media and was recognized as a new media exemplar by www.opendemocracy.net.
Offline comments from the Skunkworks forum include a lengthy one from Robert Alai who commented that We must focus on local mpaka it becomes music……If you wanted a subscription website, you should have started with kenyalaw.org. If you wanted affiliates, mamamikes.com has affiliates. Lets focus on local…local examples and then mention the foreign ones just .. when you make people believe that Facebook is great, we won’t head anywhere. See why Tanzanians are engaging more in bongo5.com and jamiiforums than facebook and others. They are actively loading pics and content and these two websites are really coming…..up well and considering the age of the websites, we will see nice things from them. We should not glorify anything western. We must start appreciating our own facebook like Ngari has developed a good site, www.kasarani.com