Last month, I got introduced MSurvey, a fast simple solution for companies seeking to collect research data, or other information about their products and service from users. They do this using a nifty platform, all mobile, that is free for respondents, as the cost of the SMS/USSD messages are paid for by the customers who are doing the survey.
With MSurvey, it’s also quite quick to set up a questionnaire. This one (attached) took about five minutes to set up, with random questions for farmers and responses came within a minute of it going live from farmers in different parts of the country. Responders are rewarded with airtime prizes, and the process is non-intrusive.
One of their customers is Java House and when you pay for a meal via M-Ppesa, you get to answer a few questions about the service and your experience at whichever restaurant you ate. They are also in the US and Trinidad & Tobago, and some of their other customers are Musoni, (the) Telecommunications Authority of Trinidad & Tobago, Digicell, Safaricom, and Acumen.